Associate Director, Product Marketing (CTV)

Position Description

We are immediately hiring a strong Associate Director, Product Marketing, CTV & Omnichannel Video to join our growing team in our Redwood City or New York office!

The Associate Director will be responsible for defining and executing GTM strategy for PubMatic’s technology. The person in this role must be able to translate our product vision and roadmap into prioritized GTM Plans and Solution Programs, aligned with key stakeholders and business leaders across the organization. As such, being fluent in dealing with complexity at a global level, across multiple channels, across multiple product lines, and with regards to multiple competitors and partners will be key.

Responsibilities:

The ideal candidate will have in-depth strategic experience in the development of market analysis and response modeling, research and intelligence strategy, solution definition, positioning, competitive analysis, communication, pricing, packaging and promotion of key products and solutions being undertaken by the business. In this role, the Associate Director will drive Product Marketing efforts for PubMatic’s core product, the SSP. They will work on commercialization as well as provide feedback and insights for Omnichannel Video, Core Platform, and Publisher UI. They will also focus on the key business growth areas of CTV/OTT and Omnichannel Video.

Your success will be measured by specific product marketing metrics and program OKRs tied to your ability to:

• Lead in cross-functional team alignment
• Communicate, educate, and evangelize new products to our commercial sales teams
• Own product adoption and usage engagement rates for new product feature releases
• Develop GTM marketing programs that influence pipeline revenue and velocity
• Partner with Product Management to co-pilot strategic development of GTM Launch
• Planning for your product growth area
• Be the voice of the customer for CTV/video publishers and advertisers
• Increase ICP and buyer persona awareness and share of voice including: end-to-end GTM launch planning for all release levels, product demos for sales training, learning and development, product-based demand generation assets, product positioning and messaging playbooks
• A subject-matter-expert at each stage of the Consumer Decisioning Journey, by ICP, persona, regional market, industry, vertical, and business category
• Partner with sales and client/customer success teams to bring new releases and major product launches into the PubMatic sales playbook and drive account expansion opportunities (upsell/cross-sell)
• Align with the Marketing Communications teams to help drive air coverage and thought leadership, and serve as co-chair to PubMatic-hosted events and Industry conference sponsorships that require targeted sales enablement planning, content, and messaging plays
• Familiarity with an advanced marketing tech stack, such as Salesforce, Pardot, Engagio, HighSpot, Sprout Social, Google Analytics, Power BI, Pendo, HighSpot or SalesLoft

Requirements:

• Deep understanding of the CTV/digital video advertising space
• 5+ years in technical product marketing, ideally within online digital advertising (ad tech provider, exchange, large web publisher, agency) or marketing technology company
• The candidate should have an understanding of programmatic media and the broader Online Advertising industry, a passion for technology, and the drive to work in a start-up environment
• Proven track record in crafting compelling positioning and thought leadership content
• Creative thinking around innovative messaging and presentation strategies is a must - roll up your sleeves to create/drive visual tools to sell/explain products and services
• Proven track record with delivery in a fast-paced environment and the organizational skills to effectively manage multiple projects with tight deadlines
• Proven track record of working closely with Product Management teams to develop GTM strategies for driving adoption
• Strong understanding of technology, product development, and innovation
• Exceptional project management, organizational, writing, & presentation skills
• Able to multi-task, prioritize and organize work to meet deadlines and multiple requests
• Cultural fit with PubMatic’s core values of Customer Service, Innovation, Bias Towards Action, Teamwork, and Integrity
• Strong interpersonal skills with an emphasis on teamwork, ownership, and initiative

Compensation Data

Base Compensation Range: $155,000 - $170,000

In accordance with applicable law, the above salary range provided is PubMatic’s reasonable estimate of the base salary for this role. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units and a competitive benefits package.

#LI-DNI